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Monday, April 7, 2008

Coke "KAO SOI" (Coke in the RICE LANE) at FAT FESTIVAL / CHIANGMAI

Fat music festival (A collaborative project between Embassy Co.,Ltd and Apostropy’S) is a music event which has been held every year. Fortunately, the festival was so popular that it is going to spread out to other regions. Chiangmai was chosen as the first northern platform for the event and was held on 8th Feb 2008.





















Coke Pavillion is one of the booths in this music event. The objective is to promote itself as an everlasting refreshing drink and getting people to drink it. The first concept that came out is “Up-life Refreshing” which shows how much refreshing it is to drink COKE!!!
Coke Pavillion : “Million Faces” One of the refreshing activities after opening up the rice filed. It is where people could come and pretend they were celebs!!!
As people walked in and out, the booth kept changing in how it looked – opening and closing. The Pavillion space was created by everybody and had to open it up to get refreshment!!

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