Coke "KAO SOI" (Coke in the RICE LANE) at FAT FESTIVAL / CHIANGMAI

Coke Pavillion : Conceptual Diagram The key word we got from the client is “Coke Kao-Soy” which means “Coke In the Lane” or “Kao-soy” also means “northern rice noodles with coconut milk soup”. Also, it was like a play-on-word so it led to mixing two meanings together and presenting it in making the booth as a rice field which people could walk into it like walking into a lane of rice by opening up the very dense red rubber tubes put together all over the booth. Once the tubes are moved or opened up, there come the refreshing activities which were put in the “Crop Circles”.